Vernacular Vision

Bird Flu Campaign/Plan International/
Agency: R K Swamy BBDO

It was one of those tight schedule jobs, with no wiggle room whatsoever. We had exactly 7 days’ time to deliver, from the day we received the script. There were two versions, film and TV, needed in three languages.

Location scouting, casting, crewing, translating, storyboarding… took up three days. We had just a day for the shoot, even shortened  by a brief rain interruption. But we were able to complete, and start out post work the same night. Phew! The week passed off like a blur.

Despite the rush, challenges, and trade-offs in the run up, we were able to achieve the overall authentic feel. That was significant for us, in terms of execution capability.

Language: Telugu, Tamil & Oriya