Vishnu (Zuari) Cement/TVC/
Agency: R K Swamy BBDO
We remember this VFX laden commercial, for all the fun had while making it.
This was entirely shot in front of a green screen. Walls, floor, everything was either painted, or covered in a certain shade of green. Everyone was careful not to make any stains, or marks over the green. Made sure that lighting was absolutely even, for the computer to get a good key.
Wire harnesses were used for the flying shots, while stuntmen pulled the strings.
Backgrounds and effects were added in compositing.
We dealt with the supernatural idea in a slightly entertaining way.
The evil acts were meant to remind you of natural calamities like, earth quakes, landslides, etc.