CLOCKWISE denotes our clear sense of direction… swift and smooth operation… and a harmonious view of things.
Clockwise is a reliable film production company. We produce TV commercials and audio-visual content, for advertising agencies and clients.
As a production partner to agencies, we sync up with their creativity and efficiency levels heart and soul. Our clarity and candid approach is what makes us tick in this line.
We handle direct-to-client jobs right from understanding the purpose to ideating, and carrying it into execution.
We also provide international production services, for shooting on locations across India.
Our founder/manager Vijayanand has worked on major brands during his stint with ad agencies. Later he has written, directed and produced films for a range of products, industries, and causes. He can see the big picture, easily and clearly.
Each project at Clockwise brings together a team best suited to create the desired effect. We nurture contacts with good directors, technicians and specialists, at all major production centres in India and abroad.
We have consistently delivered on high expectations, and continue to raise the bar on our performance.
The films we made over the years, tell the stories of many well known brands, and companies:
Brand: Orient Gold – 53 Grade Cement
Given that few product categories are as dry as cement, can Orient Gold find an engaging way to connect with consumers?
Key points that led us to the answer:
So, gold shall be our magic bullet, for driving brand engagement.
We tied up the story to the sentimental aspect of gold, as a wedding, and home building take place, parallelly. The two most significant events in a man’s life.
This quickie production got us much appreciation, awards, and more work from the client.
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Project: Writing and Producing a Safety Induction Video for Construction Workers
Client: SEW Infrastructure Ltd
Construction workers are very difficult to train. They are generally put off by the instructional tone of safety training videos.
So, we created a playful character, named Ganesha, as a safety mascot. He introduces and reminds workmen of the precautions needed at construction sites.
Ganesha is also a popular deity, invoked at the start of an activity. He is believed to fend off troubles and accidents.
The first show turned out to be a hit with the key audience. Ganesha was well liked for appearing as a workmate, and was even heard out till the end.
Safety managers at the workplace were hopeful that this may well be the beginning of an ongoing conversation, through Ganesha.
Here’s a 30 second preview, compiled with Ganesha’s entertaining interludes from, the original 20 minute long safety induction video.
Link to the Full video
Language: Telugu & Hindi
Client: Vijai Electricals Ltd
A sports channel and its audience, was a given. How to fit into it, the story of a company manufacturing electrical transformers, was the problem.
As the main sponsors of World Billiards Championship, Vijai Electricals Limited landed free commercial time, on international sports television. It was really an unintended outing for the company, quietly doing their business.
R & D (Finding Relevance and Difference):
>We would anyway have the company name being repeated, as sponsors, all through the telecast. The question ‘Who is Vijai Electricals?’ would already pop up on viewers’ minds. That shall be our opening break.
>There is another company, by the same name ‘Vijay Electricals,’ which happens to be more familiar to public, through their home appliances. This offers us a chance to drive home an emphatic distinction, between the two companies connected for the name’s sake. We’ll be aiming at it for, a kiss-shot.
>The impressive numbers, discovered from sales records, shall help us wrap up the game.
>The whole story unfolds, as pool & billiard balls take part in an animated conversation.
The idea finally came together the way it did, only because of the unusual context in which it was conceived. Getting there was, like cracking a clueless puzzle, the most exciting part of this project.
Client: Plan International
Agency: R K Swamy BBDO
It was one of those short fuse jobs, with no leeway for goof ups. We had exactly 7 days’ time to deliver, from the day we received the script. There were two versions, film and TV, needed in three languages.
Location scouting, casting, crewing, translating, storyboarding… took up three days. We had just a day for the shoot, even shortened by a brief rain interruption. But we were able to complete, and start out post work the same night. Phew! The week passed off like a blur.
Despite the rush, challenges, and trade-offs in the run up, we were able to achieve the overall authentic feel. That was significant for us, in terms of execution capability.
Language: Telugu, Tamil & Oriya
Client: Zuari Cement
Agency: R K Swamy BBDO
We remember this VFX laden commercial, for all the fun had while making it.
This was entirely shot in front of a green screen. Walls, floor, everything was either painted, or covered in a certain shade of green. Everyone was careful not to make any stains, or marks over the green. Made sure that lighting was absolutely even, for the computer to get a good key.
Wire harnesses were used for the flying shots, while stuntmen pulled the strings.
Backgrounds and effects were added in compositing.
We dealt with the supernatural idea in a slightly entertaining way.
The evil acts were meant to remind you of natural calamities like, earth quakes, landslides, etc.
Brand: Heritage Pure Ghee
Consuming ghee (clarified butter) is an age old tradition in India. Its most valued favored quality is pureness.
>Every brand of ghee claims the gold standard for purity. ‘Pure’ in fact is customarily used in the market as a prefix for ghee.
Besides, traditional is pure as far as ghee is concerned. So ghee advertising abounds in desi images of festivals, colourful community gatherings, large families dining together, etc. Every brand as a rule pitching on the same, ‘traditional’ appeal.
>Collectively they have turned pure and traditional into the category cliché.
Problem: What do we do now?
Solution: “It’s not what you say, it’s how you say it”?
So we composed a jingle that is cheery catchy perky friendly pleasing pleasant and upbeat.
Shot traditional, simple typical visuals, offering cues to taste, aroma, and health.
Aimed at consumers rediscovering the value of their traditions.
Language: Tamil & Telugu
Clockwise is based in Hyderabad, the most prolific film production centre of India, and offer our services anywhere in the country. Need a brand commercial, or a corporate video? Considering strategy, creative, and budget breakdown? Looking at reliable production services? Call, or send us a quick email, to start the conversation:
Looking to join our team? Please email email@example.com with a covering letter and CV. We are currently not recruiting, but will keep your CV on file for future positions.