A world that is so unknown to all of us with sight
Presentation By Devnar School For The Blind. There are many unique features to explore about a school run exclusively for blind children: their approach to education, methods of teaching, …
PORTFOLIO
Aligning Business and Social Purpose
CSR Initiatives/ SEW Infrastructure Ltd. When it comes to corporate branding, purpose of the company can be as important as its performance. Supporting a cause, and achieving results beyond just …
Appeal To Tradition
Heritage Pure Ghee/ TV Commercial. ‘Traditional’ and ‘Pure’ are the category clichés for ghee, which can never be discarded. The task was to jump on the bandwagon and yet, somehow …
Fun with VFX
Vishnu (Zuari) Cement/TVC/ Agency: R K Swamy BBDO We remember this VFX laden commercial, for all the fun had while making it. This was entirely shot in front of a …
Vernacular Vision
Bird Flu Campaign/Plan International/ Agency: R K Swamy BBDO It was one of those tight schedule jobs, with no wiggle room whatsoever. We had exactly 7 days’ time to deliver, …
Solving The Puzzle
Vijai Electricals Ltd/ Corporate TVC. A sports channel and its audience, was a given. How to fit into it, the story of a company manufacturing electrical transformers, was the problem. Background: As the main …
Liven Up a dull Training Video
Safety Induction Video/SEW Infrastructure Ltd. Construction workers are plainly bored by the instructional tone of safety training videos. How to get around their recalcitrance and put them in a more …
Branding a long-established Business
SEW Infrastructure Ltd/
Corporate Video. Branding isn’t about inventing something new, it’s about discovering what’s already there. We tried capturing SEW’s core identity looking to the company’s values, culture, history and plans. We also considered the following points the happenings that were impacting brand SEW at the time
Driving Brand Engagement
Orient Gold – 53 Grade Cement/ TV Commercial. Given that few product categories are as dry as cement, can Orient Gold find an engaging way to connect with consumers? Key points that …