INTRODUCTION

About Us

Clock​wise\
:denotes our clear sense of direction; swift and smooth operation; a harmonious view of things

WHO WE ARE

Each project at Clockwise brings together a team best suited to create the desired effect.

We nurture contacts with good directors, technicians and specialists, at all major production centres in India and abroad.

We have consistently delivered on high expectations, and continue to raise the bar on our performance.

Our founder/manager Vijayanand has worked on major brands during his stint with ad agencies. Later he has written, directed and produced films for a range of products, industries, and causes. He can see the big picture, easily and clearly.

WHAT WE DO

We produce TV commercials and audio-visual content, for advertising agencies and clients.

As a production partner to agencies, we sync up with their creativity and efficiency levels heart and soul. Our clarity and candid approach is what makes us tick in this line.

We handle direct-to-client jobs right from understanding the purpose to ideating, and carrying it into execution.

We also provide international production services, for shooting on locations across India.

The films we made over years, tell the stories of many well known brands and companies:

HOW WE DO IT

OUR WORK


Don’t miss behind-the-scenes stories.
With each film featured here, we have recapped the various steps taken in producing it. These cases also reveal our thought process, and line of approach.

Vernacular Vision

Bird Flu Campaign/Plan International/ Agency: R K Swamy BBDO It was one of those tight schedule jobs, with no wiggle room whatsoever. We had exactly 7 days’ time to deliver, from the day we received …

Driving Brand Engagement

Orient Gold – 53 Grade Cement/ TV Commercial.  Given that few product categories are as dry as cement, can Orient Gold find an engaging way to connect with consumers? Key points that led us to the answer: …

Appeal To Tradition

Heritage Pure Ghee/ TV Commercial. ‘Traditional’ and ‘Pure’ are the category clichés for ghee, which can never be discarded. The task was to jump on the bandwagon and yet, somehow stand out from the crowd …

Liven Up a dull Training Video

Safety Induction Video/SEW Infrastructure Ltd. Construction workers are plainly bored by the instructional tone of safety training videos. How to get around their recalcitrance and put them in a more receptive frame of mind was …

My Blindness Doesn't Define My Life

A world that is so unknown to all of us with sight

Presentation By Devnar School For The Blind.   There are many unique features to explore about a school run exclusively for blind children: their approach to education, methods of teaching, insights and experiences, et cetera. …

Aligning Business and Social Purpose

CSR Initiatives/ SEW Infrastructure Ltd. When it comes to corporate branding, purpose of the company can be as important as its performance. Supporting a cause, and achieving results beyond just profit creates empathetic culture in …

Solving The Puzzle

Vijai Electricals Ltd/ Corporate TVC. A sports channel and its audience, was a given. How to fit into it, the story of a company manufacturing electrical transformers, was the problem. Background: As the main sponsors of World Billiards Championship, …

Fun with VFX

Vishnu (Zuari) Cement/TVC/ Agency: R K Swamy BBDO We remember this VFX laden commercial, for all the fun had while making it. This was entirely shot in front of a green screen. Walls, floor, everything …

Branding a long-established Business

SEW Infrastructure Ltd/ Corporate Video. Branding isn’t about inventing something new, it’s about discovering what’s already there. We tried capturing SEW’s core identity looking to the company’s values, culture, history and plans. We also considered …